Anemone Split?

[Fishy!]

I picked up this rock/flower anemone from petcetera for like $20 as a place for my sexy shrimp to hang out. It was doing amazing for the first 2 weeks then one day it was all closed up. As a few days passed i began to worry but i figured that if all the other corals were doing ok then it must just be pouting. Today i get home and this is what i see...
Anyone experienced this before?